CREATIVE MARKETING - COURSE EXCERPT
It is interesting to note that so many funeral directors fail to "toot their own horn." By writing a press or "news" release, you inform the community when you have done - or plan to do - something out of the ordinary. Your news release gives the: who, what, when, where and why of the activity. It should always be timely.
Simply write a release (see sample, below) for each newsworthy activity, whether it be an open house or a tour. It might also be at a time when you purchase a new hearse or hire another employee. Send along a photograph, if possible. The release should be double spaced for greater legibility.
Contact local & industry-wide newspapers, magazines, and online newsletters. Get the name / phone & fax #s / e-mail address of the appropriate person(s) to follow up with.
SAMPLE PRESS RELEASE
Vanderbilt Funeral Home
146 Oak Street
Feathersville, OH 55555
August 8, 2008
Contact: Rick Vanderbilt
After 5:00 p.m.; 555-000-0000
For Immediate Release
VANDERBILT FUNERAL HOME SPONSORS CLERGY SEMINAR
Feathersville, OH - The Vanderbilt Funeral Home will present a day-long Clergy Seminar, as part of its community outreach program, on September 17, from 9:00 a.m. to 3:00 p.m. The seminar will take place at the home, which is located at 146 Oak Street, in Feathersville.
"With this seminar we hope clergy and funeral practitioners will see the mutual benefits of coming together, to learn and get to know each other," says Rick Vanderbilt, President of the funeral home. "By strengthening our partnership, we will understand better each others' needs, and begin to work even more cooperatively to care for those in grief."
Vanderbilt Funeral Home originally opened its doors at 256 Locust Street in Newtownsville, Ohio, moving to its present location on Oak Street over ten years ago. Rick Vanderbilt is a licensed funeral director, as well as an experienced grief counselor.
(Note: The xxxxx at the bottom indicates the end of the article.)
Remember to share your achievements with the community. The press release is an excellent way to accomplish this - and you pay nothing for it . In fact, the media will welcome it and may want to do an extended story!