Exploring Diverse Practices that Impact Our Industry
In This Issue ...
Welcome to The Funeral News Observer. We are proud to provide this free service to anyone interested in the funeral industry and related matters.
Our goal is both to inform and entertain by sharing news of the good (mostly), the bad (sometimes), and the unusual (when we think it is).
editions will include:
Tips to help you improve services / increase business
Highlights of important industry trends & developments
Course excerpts / Q & A with experienced professionals
APEX uses every resource we can for your continuing professional development ... and YOUare one of our most important resources. I look forward to receiving any comments, questions, or suggestions for future issues, so send them to: firstname.lastname@example.org
Chief Educational Officer
Please forward this to friends and associates ...
baseball and burials have in common? Nothing, we thought, until learning about this unusual contest. It got good press (which equals good public relations), enabled people to be playful with the "taboo" of death, and one contestant was awarded a free funeral (when required)! The casket and plot were donated, leaving the funeral home with the modest expenses of prep, viewing, and transport.
We all know that the FTC "Funeral Rule" requires funeral homes to give pricing information to any phone caller. Everest is a company that has developed a database from thousands of such phone calls and offersa fee-based report based on zip code, so that consumers can comparison shop online.
APEX has not purchased any information from this company, so we can't comment on its accuracy or value. We do, however, believe that keeping track of your competition may be worthwhile.
This is NOT an endorsement by APEX or anyone associated/affiliated with APEX, of either this company or its product, nor does APEX have any vested interest in the company.
Creative Marketing Ideas for Funeral Homes
Todd Van Beck, renowned educator and speaker, has spent a lifetime dedicated to the funeral industry. Below is an excerpt from the APEX course which he authored. It contains 20 different ideas, many of which are free. For example, Todd observes ...
" ... that so many funeral directors fail to "toot their own horn." By writing press releases, you can inform the community when you have done - or plan to do - something out of the ordinary." (A sample press release is included.)
This commercial is a take on the old
"dead ringer" theme. We were unable to find contact information for any business called "Mr. Sandman's Finest Funerals." If it's a joke, they certainly spent a lot of money on it. Whatever the point, this clip is well done & amusing.
"This is the most relevant online coursework our funeral directors have ever taken! We not only ensured they earned their CEUs, but they enjoyed the courses and learned as well."
Nancy Lohman, Lohman Funeral Homes - Florida
Thanks, Ms. Lohman,  your enthusiasm is much appreciated!
CE ... The WayYou Want It To Be
apexces.com provides this newsletter as a free service for educational and entertainment purposes only. always consult the appropriate professional regarding medical or legal matters. w
hile reasonable efforts are made to confirm information contained in this newsletter, neither apexces.com, nor its staff or affiliates, warrant or guarantee the accuracy of its contents. the newsletter may contain links to websites and/or blogs operated by parties other than apexces.com, which is not responsible for their contents. apexces.com, on behalf of itself and all of its content providers, agents, affiliates and the like, makes no representation or warranty regarding any other websites or the contents or materials on such websites. the site's inclusion of links to other websites does not imply apexces.com endorsement.
APEX continuing education solutions uses
guarantees the removal of your email address from our mailing list.
Each email sent contains an easy, automated way for you to cease
receiving email from us. If you wish to do this, simply follow the
instructions at the end of any email.
Your privacy is important to us, and we will never
share, sell, or rent your personal information. For more
If you receive unwanted, unsolicited email sent via
this system or purporting to be sent via this system, please forward
a copy of that email with your comments to